HES Invites Wellness Professionals, Public to Take New Program for Test Drive

MIDLAND, Mich. –  Health Enhancement Systems (HES) — world leader in workplace well-being campaigns — recently released a nostalgic, road trip-themed challenge, Coast to Coast. Wellness professionals and the public are invited to test drive the new program for free Sept. 16-30 on both web and mobile app.

“The excitement fueled by rolling up to the next beautiful American park or iconic roadside attraction makes Coast to Coast one of our most captivating programs yet,” notes Dean Witherspoon, HES CEO and founder. “And the chance to go for a spin with others is not only fun — it also demonstrates how rewarding a robust wellness program can be for participants.”

The test drive provides several opportunities to win prizes by logging healthy activities and building social connections throughout the shore-to-shore adventure. HES encourages inviting coworkers, friends, and family to join in. “When people get together to try something challenging and new, it’s a more positive, impactful experience,” explains Witherspoon. “Scientific research indicates the advantages of social support in behavior change, and our programs are built to capitalize on those benefits.”

Coast to Coast participants reveal vintage images of America’s legendary vacation destinations by tracking healthy habits. Although inspired by road trips from a bygone era, the program takes advantage of the latest mobile capabilities and behavior change science, incorporating best-in-class features like teams, buddies, recipes, tips, trivia, message board, and notifications.

“HES is out front when it comes to mobile technology and user experience,” affirms HES lead mobile engineer, Cal Hockaday. “Our data on mobile app participation is outstanding. We’re seeing overall completion rates in 6- to 12-week campaigns exceed 70% with mobile users. In many instances, it’s a boost of 20% or more on mobile versus desktop participation.”


Coast to Coast 2-Week Test Drive
For more information about Coast to Coast, visit coasttocoastwellness.com or call 800.326.2317.