It happens to all health promotion programs more than a couple of years old. Sometime during the year — often during annual planning, or end-of-year report season — you look up and realize that 20% or more of your regulars haven’t signed up in a while. They’re still around, but wellness participation is down their list of priorities.
The reasons can range from you did such a good job they don’t need your services anymore to you really screwed up and they wouldn’t cross the street for you now. Typically, the reasons are somewhere in between — and may be unrelated to what you did or didn’t do.
But unless your organization is fast growing and you have an endless stream of new faces showing up at the wellness door, you’ll eventually lose momentum unless you recover at least some of your former participants. A few ideas:
Don’t overdo it, though — a couple of contacts a year to win back someone is showing interest; more frequent contacts could feel intrusive.