by Dean Witherspoon   Dean's profile on LinkedIn  

Marketers have lots of analogies for initiating a product or service: it feels like giving birth, or sending your kid off to school for the first time, or launching a ship and hoping it won’t be the Titanic. If you’ve ever designed and promoted a completely new wellness program, you know what they mean. 

Here are 5 keys to increase your chance of a successful experience instead:

by Beth Shepard   Beth's profile on LinkedIn  

Sedentary jobs may not be as harmful for physically active workers.

Looking for books to inform, inspire, and energize you… personally and professionally? I'm always on the lookout for good nonfiction, especially in lifestyle health and behavior change science, workplace well-being, personal growth, writing skills, and what inspires others. Here are my top picks for wellness pros this year:


  1. Are You Fully Charged? The 3 Keys to Energizing Your Work and Life (2015). Tom Rath offers research and insights on the role of meaning, interactions, and energy in achieving well-being and happiness, both on and off the job.
  2. Coaching Psychology Manual, 2nd Edition (2015). Margaret Moore, Bob Tschannen-Moran, and Erika Jackson provide this valuable resource for wellness program leaders and product developers as well as in-the-trenches practitioners.
by Dean Witherspoon   Dean's profile on LinkedIn  

Not a month goes by we’re not dazzled by the talents of wellness managers we have the good fortune to work with. It got us thinking about what sets the best apart from the rest. Here’s a partial list. Amazing wellness leaders…


  • Manage people, not tasks. While top managers have good processes in place, more than anything they work to bring out the best in every individual under their direction. It can be exhausting and often goes against a wellness professional’s natural inclination to just get it done, but they’ve learned they can accomplish more by helping others grow than completing a lengthy task checklist every day.
  • Are focused on meaning and purpose. Risk and cost data aren’t the primary measurement criteria. Great wellness leaders are laser-focused on quality of life scores that ultimately tell them whether the wellness program — and the organization — are headed in the right direction. And it’s reflected in their programming and communication as well, where you’re more likely to see interventions aimed at finding balance than lowering cholesterol scores.
by Dean Witherspoon   Dean's profile on LinkedIn  

Conferences can be a great place to learn and make connections that will serve you well your entire wellness career. Here are some tips to maximize the experience:


  • Confirm arrangements early. You’ll get the first shot at popular workshops, discounted registrations, and convenient hotel accommodations. You’ll also have more time to decide how to delegate what needs handling while you’re gone.
  • Determine what you want from the conference. With 5-7 tracks, 60 or more speakers, and dozens of social functions it’s easy to allow the experience to become aimless. Stick to 2-3 themes for more focused learning.