Autumn is an ideal time to implement a walking campaign. Temperatures are invigorating and the colors are spectacular. Vacations are over and the holidays haven’t quite arrived, making it the perfect time to get people into a regular walking routine that will carry them right through winter. Some creative ideas from our Walktober campaign:
Jerome is feeling the heat; a big project is due this week, and he’s not sleeping well. He hasn’t been himself since recovering from an illness a few months ago, and drags through most days feeling exhausted. His family and job have always been top priorities, but he hasn’t been enthusiastic about either lately. Feeling stuck, Jerome keeps going through the motions at work and at home, hoping things will eventually get better.
$92 million. $28 million. $15 million. These are the venture capital investments in wellness companies we’ve heard about in just the last 3 months. It makes you feel like chump change if someone is offering you only $5 million for a piece of the action (thanks, but no thanks).
What may surprise you (or may not, if you’ve been paying close attention) is that for all the hype around workplace wellness, the quantified self, Affordable Care Act endorsement of wellness rewards, mobile medicine and health, skyrocketing sales of fitness fashions, mindful-everything… we don’t seem to be getting any healthier.
According to the new Gallup-Healthways Well-Being poll, obesity continues its rise unabated. Not coincidentally, diabetes is increasing. And with the exception of just a couple states, the vast majority of the country doesn’t get enough physical activity to have a positive effect on health. If you don’t trust the data, just take a walk through the airport or your nearest mall on a Saturday afternoon.
The mountain of evidence for the beneficial effects of walking is too high to ignore. The data is so overwhelming that you could make a case for wellness programs to narrow their focus and direct the most resources toward getting the population to take a daily 30-minute walk (read our white paper: Walking: The Health and Economic Impact, v2.0).
Walking is probably the easiest, most cost-efficient activity any organization can support for better health. Almost 100% of the population can do it — requiring only comfortable shoes, a place to walk, and the time. If you’re not putting a major emphasis on walking in your well-being program, do it now. Here are some ideas to get you going: