One of the more popular activities we’ve added to our recent wellness campaigns is cutting back or eliminating nonwork screen time. Participants echo the same theme in hundreds of evaluations: It was really hard at first, but once it became habit I found I had so much more time to do other things… Thank you! I love my evenings again. It’s as if they needed our permission to turn off their phones or tablets at home.
Excessive screen time (TV, video/online gaming, mobile) has been tied to slower metabolism, increased obesity, higher cholesterol, and reduced creativity in kids and adults. A successful campaign to get your clients to tune out for a week may be the best health promotion you can offer the whole year. Some ideas:
Richard has been walking each day; he’s swapped out a daily soda for water, is eating more vegetables and fewer sweets. He’s lost 6 pounds, is less stressed, and is feeling fantastic. But last Thursday, he arrives to work feeling grumpy after a lousy commute. While putting his healthy lunch in the break room fridge, he sees a box of pastries on the table… apple fritters, his favorite. Having practiced the STOP technique as part of his mindfulness meditation routine, he immediately uses it:
Marketers have lots of analogies for initiating a product or service: it feels like giving birth, or sending your kid off to school for the first time, or launching a ship and hoping it won’t be the Titanic. If you’ve ever designed and promoted a completely new wellness program, you know what they mean.
Here are 5 keys to increase your chance of a successful experience instead:
Looking for books to inform, inspire, and energize you… personally and professionally? I'm always on the lookout for good nonfiction, especially in lifestyle health and behavior change science, workplace well-being, personal growth, writing skills, and what inspires others. Here are my top picks for wellness pros this year: