by Dean Witherspoon   Dean's profile on LinkedIn  

There are multiple paths to wellness program success, but in our work with hundreds of managers over the years some recurring themes in their approach have appeared. Though not universal or all-inclusive, here’s what we see often:


  • Outside interests. Typically, successful wellness leaders have deep interests — which vary widely — beyond the industry, where those experiences come back to support or inspire their work.
  • Reflective, introspective time. Often paired with their exercise or meditation time, we’ve heard many managers say they take time (5-30 minutes) almost every day to just think of nothing or anything, without outside stimulus. If they rush through their day completing one task after another, fatigue sets in — leading to lower-quality decisions and work product. Unplugging sort of reboots their reserves.
by Dean Witherspoon   Dean's profile on LinkedIn  

We make our living selling award-winning online wellness campaigns and have developed a successful formula for attracting new participants and keeping them involved. Our ultimate goal is to keep them engaged long enough to experience the benefit, then maintain the behavior change on their own — with a booster shot now and then.

Here’s a checklist for designing (or purchasing) your next campaign:

by Dean Witherspoon   Dean's profile on LinkedIn  



Show a positive ROI for your wellness program and you’ll never need to worry about having your budget slashed or losing your job.

It makes total sense; why would a department that makes money (that’s what a positive ROI means) for the organization ever have its budget cut? Because management has never, and will never, believe it. May be a nice thing to highlight in your annual report when the company is raking in profits, but an industry downturn will shrink your wellness program faster than you can say Ron Goetzel.

by Dean Witherspoon   Dean's profile on LinkedIn  

Bring in this morning’s receipt after 2 PM today and get a bakery treat for $1.

So why would Starbucks slash their bakery prices by more than half after 2 PM?


  • By mid-afternoon, we feel a lull in energy that’s countered quickly with a shot of caffeine — they know you’re likely to buy a $4 coffee if you step through the door.
  • At $1, they’re still making money on the treat and generating traffic at the slowest time of the day.
  • Even if you don’t take advantage of the offer, it makes you feel good in the moment (especially if the barista asks with a big smile if you’d like the receipt), reinforcing your allegiance to the green siren. 

Wellness managers can use this simple formula — surprise + delight + reinforce — to boost loyalty, participation, and good will that goes beyond how employees feel about your wellness program. Some ideas: