There are multiple paths to wellness program success, but in our work with hundreds of managers over the years some recurring themes in their approach have appeared. Though not universal or all-inclusive, here’s what we see often:
We make our living selling award-winning online wellness campaigns and have developed a successful formula for attracting new participants and keeping them involved. Our ultimate goal is to keep them engaged long enough to experience the benefit, then maintain the behavior change on their own — with a booster shot now and then.
Here’s a checklist for designing (or purchasing) your next campaign:
Show a positive ROI for your wellness program and you’ll never need to worry about having your budget slashed or losing your job.
It makes total sense; why would a department that makes money (that’s what a positive ROI means) for the organization ever have its budget cut? Because management has never, and will never, believe it. May be a nice thing to highlight in your annual report when the company is raking in profits, but an industry downturn will shrink your wellness program faster than you can say Ron Goetzel.
Bring in this morning’s receipt after 2 PM today and get a bakery treat for $1.
So why would Starbucks slash their bakery prices by more than half after 2 PM?
Wellness managers can use this simple formula — surprise + delight + reinforce — to boost loyalty, participation, and good will that goes beyond how employees feel about your wellness program. Some ideas: