Powerful Promotion Sends
Powerful Promotion Sends Delta Air Lines Wellness Challenge Registration and Results Soaring

1.5 billion
steps recorded

122,526
autumn leaf icons earned

563
total teams

32
teams with perfect scores

1.5 billion
steps recorded

122,526
autumn leaf icons earned

563
total teams

32
teams with perfect scores

67%
higher registration

56%
of participants had a Solemate (8% increase)

61%
of participants competed
on a team (10% increase)

67%
higher registration

56%
of participants had a Solemate (8% increase)

61%
of participants competed on a team (10% increase)
From the Coordinator

We are so excited to achieve record global participation with HES. Challenges help our employees take charge of their own health and wellbeing in a fun way!

Jennifer Swanson,
Health & Wellbeing Specialist

Don’t do it alone.
You can’t be everywhere at once, so commission others to be advocates for your program within their division/location/department. Find health and wellness supporters in your organization who aren’t part of your team and give them training and resources to spread the word.

Get social.
With the introduction of SkyHub, Delta’s Walktober team took to the online message board. The results? Lots of chatter: 400+ posts and 1200+ responses mentioned the challenge; they were full of inspiring stories and social support before, during, and even after the challenge.

Chart the course.
Look for ways to facilitate growth and reach new sectors of your population, then develop a communication plan. Join forces with internal experts to be sure you’re taking advantage of all available outlets. Be specific, with targeted messages. And remember: The earlier you start promoting, the better the impact. The HES Account Management Team has been around the wellness challenge block a few times, and they’re always willing to provide support and experience-based suggestions to help identify which promotional efforts will yield the most positive results for you.

Listen to your population.
Does a certain wellness challenge create a buzz around the workplace? Go with it. If you find a challenge that gets participants enthused year after year, recognize it and give them what they want. But shake it up a bit, with new promotion techniques, live events, success stories, competitions and endorsements. Many HES clients run a favorite challenge annually or every other year for more than a decade, but it’s never exactly the same. HES updates and revamps popular programs so it’s easy to continue surprising and delighting participants.

Don’t do it alone.
You can’t be everywhere at once, so commission others to be advocates for your program within their division/location/department. Find health and wellness supporters in your organization who aren’t part of your team and give them training and resources to spread the word.

Get social.
With the introduction of SkyHub, Delta’s Walktober team took to the online message board. The results? Lots of chatter: 400+ posts and 1200+ responses mentioned the campaign; they were full of inspiring stories and social support before, during, and even after the challenge.

Chart the course.
Look for ways to facilitate growth and reach new sectors of your population, then develop a communication plan. Join forces with internal experts to be sure you’re taking advantage of all available outlets. Be specific, with targeted messages. And remember: The earlier you start promoting, the better the impact. The HES Account Management Team has been around the wellness challenge block a few times, and they’re always willing to provide support and experience-based suggestions to help identify which promotional efforts will yield the most positive results for you.

Listen to your population.
Does a certain wellness challenge create a buzz around the workplace? Go with it. If you find a challenge that gets participants enthused year after year, recognize it and give them what they want. But shake it up a bit, with new promotion techniques, live events, success stories, competitions and endorsements. Many HES clients run a favorite challenge annually or every other year for more than a decade, but it’s never exactly the same. HES updates and revamps popular programs so it’s easy to continue surprising and delighting participants.
Liked Most

“Gathering leaves and watching my steps take me around the world.”

“Being able to compete with other Delta stations and seeing my teammates tracking progress as well; also loved the attractions — seeing the autumn foliage around the US.”

“Friendship, teamwork, creating a habit, having more energy, feeling proud of my team and myself, being happier and occupied, enjoying the outdoors, mindfulness.”

“Camaraderie and competition… seeing people doing things for their health and wellness that they would not normally do because they are inspired.”

“Participating with a team for the first time made the challenge more fun, as we could encourage each other.”
Take your participants on a walking tour of autumn’s most vibrant landscapes.