Watch Vitality Soar.
Watch Vitality Soar.
COMING SEP 25
Feeling Chirpy?
You know how it feels to be both energetic and optimistic… when every challenge is an opportunity, not an obstacle?
That’s what we call feeling “chirpy.”
Now your employees, members, and clients can feel that way every day in the new well-being program with a songbirds theme.
This flexible challenge — with emphasis on physical activity — allows wellness professionals to choose additional health behaviors that enhance energy and overall well-being.
Your participants don’t have to be birders to enjoy the whimsical appeal of earning chirps for recording health behaviors while learning about some of the world’s most fascinating, colorful songbirds.
Chirpy isn’t some flighty challenge.
It’s a program grounded in behavior change science.
Birds on a wire — to strengthen motivation. Easy-to-visualize goals enhance perceptions of progress, promote persistence, and spur increased effort to get to the finish line.1
Earning chirps and learning about songbirds — just for fun (points alone are boring). Dr. William Glasser’s Choice Theory defines fun as a basic human need along with survival, love and belonging, power and freedom.2 Positive emotions such as enjoyment are linked to successful adult learning and perceived boosts in well-being.3
Teams, buddies, interactive message board, leaderboards — to create connections and accountability. A strong sense of belonging and social group relationships at work are linked to increased physical and psychological well-being.4
Learn more about the science behind HES campaigns.
1Cheema A, Bagchi R. “The Effect of Goal Visualization on Goal Pursuit: Implications for Consumers and Managers,”
Journal of Marketing, 2011; 75(2), 109-123. doi: 10.1509/ jmkg.74.2.109
2Glasser W. Glasser Institute for Choice Theory, https://wglasser.com/about, retrieved August 10, 2017
3Lucardie D. “The Impact of Fun and Enjoyment on Adult’s Learning,” Procedia-Social and Behavioral Sciences, 2014, Vol. 142: 439-446
4Steffens NK, Haslam SA, Schuh SC, Jetten J, van Dick R. “A Meta-Analytic Review of Social Identification and Health in Organizational
Contexts,” Personality and Social Psychology Review, 2016. doi: 10.1177/1088868316656701
Chirpy isn’t some flighty challenge.
It’s a program grounded in behavior change science.
Birds on a wire — to strengthen motivation. Easy-to-visualize goals enhance perceptions of progress, promote persistence, and spur increased effort to get to the finish line.1
Earning chirps and learning about songbirds — just for fun (points alone are boring). Dr. William Glasser’s Choice Theory defines fun as a basic human need along with survival, love and belonging, power and freedom.2 Positive emotions such as enjoyment are linked to successful adult learning and perceived boosts in well-being.3
Teams, buddies, interactive message board, leaderboards — to create connections and accountability. A strong sense of belonging and social group relationships at work are linked to increased physical and psychological well-being.4
Learn more about the science behind HES campaigns.
1Self-Determination Theory, Overview, org/domains/intrinsic-motivation, retrieved August 10, 2017
2Cheema A, Bagchi R. “The Effect of Goal Visualization on Goal Pursuit: Implications for Consumers and Managers,”
Journal of Marketing, 2011; 75(2), 109-123. doi: 10.1509/ jmkg.74.2.109
3Glasser W. Glasser Choice Theory, https://wglasser.com/about, retrieved August 10, 2017
4Lucardie D. “The Impact of Fun and Enjoyment on Adult’s Learning,” Procedia-Social and Behavioral Sciences, 2014, Vol. 142: 439-446
5Steffens NK, Haslam SA, Schuh SC, Jetten J, van Dick R. “A Meta-Analytic Review of Social Identification and Health in Organizational
Contexts,” Personality and Social Psychology Review, 2016. doi: 10.1177/1088868316656701
These popular features help participation and engagement soar:
- Option to sync with Apple Health and all major tracking devices
- Full-featured mobile app for logging on the go
- Daily tips
- Options for program branding, custom content, program length, team sizes, and more.
From planning through promotion, implementation, and evaluation, a dedicated account manager will be your fine-feathered friend — helping you take participation to new heights in Chirpy.
Something to Crow About Pricing
(Giving your program a lift)
| Duration | Per Registrant |
| 4- or 6-week Program | $13.88 |
| 8-week Program | $15.62 |
| Setup (1-time fee/challenge) | $2595 |
Birds of a Feather Savings!
Planning to implement 2 challenges within 12 months? Ask your account manager about bundled challenge pricing or call 800.326.2317. 1 invoice. 1 payment. Simple.
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