Cross-promotion is an efficient way to breathe life into your communication strategy and, consequently, your well-being program. As consumers, we’re frequently exposed to this technique. In a well publicized example a few years ago, Google™ named its new Android™ operating system KitKat and relied on the Kit Kat® candy bar brand to stimulate interest. Nestlé, in turn, created a series of Kit Kat bars in the shape of Google’s Android mascot. Both companies reported that no money was exchanged in this agreement (techcrunch.com).
Along with having a big life outside work, we notice the happiest well-being managers don’t have their whole identity wrapped up in their job. They show a quiet confidence to make it, no matter what comes their way. Some suggestions to boost your self-sufficiency:
Nora, a recently promoted team lead, has an insatiable drive to learn. Since joining the company, she has accessed many in-house learning opportunities, along with tuition reimbursement for online classes. She’s excited about her role as well as those opportunities for career development… and it shows.
After 2 years, Luke is getting bored with his day-to-day duties. He’s unaware of any employer-based support for learning. Unless his manager quits, there’s no way to advance within his department. He’s browsing online for jobs with more challenge and growth potential.
Simple, effective, and fun. That’s the best way to describe this easy-to-implement wellness program. On every third Thursday set up an education table in the cafeteria or other high traffic location (Point of Service). Align the topic with a national health month or an internal initiative. Some ideas to get started: