Walktober for Community Collaboratives
30-Minute WEBINAR
Wednesday, March 18 • 12 PM ET
How Walktober Supports Community Wellbeing Across Coalitions, Partnerships, Alliances, and Networks
Community collaboratives — including coalitions, partnerships, alliances, and regional wellbeing groups — are uniquely positioned to bring organizations together around shared goals.
Join Kathy Snyder, Director of the Midland Area Wellbeing Coalition (MAWC), and HES account managers Emily Doyle and Danielle Meeder for a practical, real-world look at how Walktober succeeds as a collaborative — and what makes the model work so well.
Learn More and Register
Using the MAWC’s 2025 Walktober pilot as a real-world proof of concept, we’ll explore how a community-led walking challenge helped unite more than 40 organizations,
engage nearly 1,000 participants, and create meaningful momentum around community wellbeing — without adding administrative burden or competing with existing efforts.
You’ll see how Walktober functions from both a collaborative and participant perspective, and learn what to consider if your organization is exploring a shared wellness initiative of its own.
What You Will Learn (and See)
- A live Walktober demo showing the participant and admin experience
- Why Walktober is well suited for coalitions, partnerships, and community collaboratives
- How the MAWC pilot was positioned as a shared initiative rather than a single-organization program
- What makes participation easy for diverse member organizations
- How Walktober supports connection, visibility, and community-wide engagement
- What it takes to grow a collaborative-led wellness initiative into an annual tradition
Who Should Attend
- Wellbeing or health coalitions
- Community partnerships or alliances
- United Way–led collaboratives
- Public health or regional wellbeing initiatives
- Organizations that convene employers, nonprofits, schools, or public agencies
How Walktober Supports Community Wellbeing Across Coalitions, Partnerships, Alliances, and Networks
Wednesday, March 18 • 12 PM ET
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Overview
Community collaboratives — including coalitions, partnerships, alliances, networks, and regional wellbeing initiatives — play a unique role: bringing diverse organizations together around shared goals that no single employer or agency can achieve alone.
Walktober offers a proven way to do exactly that — through an inclusive, community-led walking challenge that is easy to explain, simple to support, and designed to grow in value year after year.
Why Walktober Works for Community Collaboratives
Collaborative-Friendly by Design
- Positioned as a shared community initiative, not owned by any one organization
- Open to member organizations and other groups the collaboratives chooses
- Supports — rather than replaces — existing wellness and engagement efforts.
Low Lift, High Visibility
- Turnkey materials and centralized administration
- Mobile and web access with inclusive tracking options
- Built-in reporting that helps collaboratives tell a clear impact story.
Connection First
- Team participation, shared goals, and community message walls
- Fosters encouragement, visibility, and local pride
- Keeps participation welcoming, not competitive.
Proof of Concept: Midland Area Wellbeing Coalition (MAWC)
In 2025, the Midland Area Wellbeing Coalition partnered with HES to pilot Walktober as a community-wide wellbeing program.
This was our first community-wide, truly accessible initiative, and it was wildly successful. It gave people a fun way to connect that’s different from how they normally interact.
Kathy Snyder
MAWC Director
Darshi A.
SchoolsFirst Federal Credit Union
Rather than launching a program for a single employer or sector, MAWC positioned Walktober as a shared opportunity for the entire region.
46+
member organizations participated
Approximately
~1000
participants
More than
216 million
verified steps logged
60%
of participants met personal movement goals
Community-wide goal
exceeded
What MAWC Participants Shared
Participants consistently described Walktober as motivating, positive, and socially connecting.
I was hoping to create a new healthy habit, and now I’m craving walks every day!
Sharing fun energy with friends while we make each other accountable for the ohh-so-many steps we’ve all taken together.
Our office work team has definitely found harmony being together outside of the office.
I connected with others through the Community Wall – it’s the most positive social media I’ve seen in a long time!
What Community Collaboratives Gain
At the Collaborative Level
- A visible, inclusive initiative aligned with community wellbeing goals
- Participation data that demonstrates reach and engagement
- A shared platform that strengthens collaboration.
At the Organization Level
- A ready-to-go experience with minimal internal effort
- Flexibility to align with internal culture and communication channels
- A positive way to support wellbeing while reinforcing community connection.
At the Participant Level
- Motivation through shared goals, friendly teams, and visible progress
- Flexibility to participate individually or with coworkers, friends, family, and neighbors
- Encouragement and connection through the Community Wall and team activity
- A sense of belonging to something larger than a single workplace or organization
Community-Led Walktober Roles
Coalitions, Partnerships, Alliances, Networks
- Serves as convener and champion for the shared initiative
- Leverages existing communication channels and trusted relationships
- Frames Walktober as a shared opportunity rather than a single-organization program
- Encourages participation while allowing member organizations flexibility in how they engage
Participating Organizations
- Encourages participation internally in ways that fit existing culture
- Forms teams organically across departments, locations, or roles
- Uses provided materials to communicate clearly and consistently
- Supports participation without adding administrative complexity
HES
- Powers a web and mobile challenge platform used by organizations worldwide
- Supports collaboratives with established onboarding, communication, and administration
- Provides ready-to-use promotional materials and hands-on guidance throughout the challenge
- Delivers participation data and reporting to support evaluation and community storytelling
Designed to Grow Into an Annual Community Tradition
The MAWC pilot showed how Walktober can serve as more than a 1-time program.
With early planning and support, Walktober can:
- Become an annual anchor for community wellbeing
- Expand participation year over year
- Build familiarity, momentum, and shared identity
- Provide consistent data and stories to support reporting, funding, and engagement.
Is Walktober a Fit for Your Organization?
Walktober is a strong fit if your collaborative:
- Brings together employers, nonprofits, schools, or public agencies
- Functions as a coalition, partnership, alliance, network, or regional collaborative
- Values inclusive, accessible wellness initiatives
- Wants a program that complements — not competes with — existing efforts.
Take the Next Step
Schedule a conversation to explore whether a community-led Walktober model fits your region.
Features include:
Interactive logging
Device tracking
Worldwide fall attractions
Individual and team
participation
Organization-wide goal setting
Badges for hitting milestones
Daily tips, healthy recipes, community message board
Mobile as well as desktop applications
Learn More
Walk This Way to Employee Wellness Value
(Beleaf it.)
Per Registrant
Includes site setup +
per registrant fee.
Duration
Retail
31-day Program
$10.09
42-day Program
$13.75
56-day Program
$15.45
Setup (1 time fee/challenge)
$2775
Group License
One-time fee covering your entire eligible population* for any 1 HES challenge.
*Eligible population means all employees who have access to the site (whether or not they register). To promote the site to a subset of your population, an eligibility file is required.
Eligible Population
Retail
1000
$5007
5000
$12,702
10,000
$23,156
25,000
$48,733
50,000
$85,764
100,000
$122,796
Bundled License
One-time fee covering your entire eligible population* for any 2 HES challenges within 12 months.
*Eligible population means all employees who have access to the site (whether or not they register). To promote the site to a subset of your population, an eligibility file is required.
